Borrego (Carlos Alberto Díaz Colmenares) is a Colombian content creator, farmer, author, entrepreneur. Colombian content creator who promotes rural life and sustainable agriculture through educational and humorous content about farming and animal care.
Early life and background
Carlos Alberto Díaz Colmenares was born on February 27, 2007, in Bogotá, Colombia. He was raised in La Vega, Cundinamarca, and later moved to San Francisco, Cundinamarca, where he manages his family's farm.
Career
Borrego, known as "El Borrego," started creating content at age 13 during the pandemic, documenting his family's return to their ancestral farm. His educational and humorous content about farming, animal care, and rural life broke stereotypes about countryside living, connecting with audiences of all ages.
Ranked #4 in the B-Fun 2025 Digital Influence Index with 194 million multi-platform followers and an impressive 84% positive comments rate, Borrego has become a reference for sustainable and family-friendly content.
He has published a book "La Granja del Borrego," launched a coffee brand "La Floresta," appeared on Shark Tank Colombia, and collaborated with MrBeast. His content has made rural life perceived as modern and relevant for digital audiences.
Notable achievements
- #4 in B-Fun 2025 Digital Influence Index
- 194 million multi-platform followers
- 84% positive comments rate
- Published book 'La Granja del Borrego'
- Launched coffee brand 'La Floresta'
- Featured on Shark Tank Colombia
- Collaborated with MrBeast
- Won 'Lo aprendí en TikTok' award