Yeferson Cossio (Yeferson Esteban Cossio Castaño) is a Colombian influencer, content creator, model, musician, entrepreneur. One of Colombia's most-followed influencers with 50M+ combined followers. Known for viral challenges, music, and entrepreneurial ventures.
Early life and background
Yeferson Esteban Cossio Castaño was born on May 15, 1994, in Medellín, Colombia. He started as a fashion model in 2013 before transitioning to digital content creation.
Career
Yeferson Cossio is one of Colombia's most-followed influencers with over 50 million combined followers across platforms. He started as a fashion model in 2013 and transitioned to YouTube and TikTok with viral challenges and transformation content.
Ranked #29 in the B-Fun 2025 Digital Influence Index with 12-15M Instagram followers and 19.7-20M TikTok followers, he is also a musician with hits like "Esa Mujer" and "Dopamina" and a successful businessman.
His brand deals include Nike, GNC, and Rappi. He has been involved in public controversies including legal battles and betting stunts, and was a participant in the Kings League. He reportedly earns $750K+ monthly.
Notable achievements
- #29 in B-Fun 2025 Digital Influence Index
- 50M+ combined followers
- Hit songs 'Esa Mujer' and 'Dopamina'
- Brand deals with Nike, GNC, Rappi
- Kings League participant
- Reported monthly income of $750K+