MAV (María Alejandra Villegas) is a Colombian content creator, influencer, model. Paisa influencer from Medellín who went viral for revealing she earns up to 250 million Colombian pesos/month from content creation.
Early life and background
María Alejandra Villegas was born on April 22, 2004, in Bello, Antioquia, Colombia, near Medellín. She was crowned Miss Teen Colombia 2021 as Princess representing Bello.
Career
MAV, María Alejandra Villegas, is a paisa influencer from Medellín who rose to fame through beauty tips, dance content, and lifestyle videos.
Ranked #28 in the B-Fun 2025 Digital Influence Index with 12.9M+ TikTok followers and 4.7M Instagram followers, she went viral in 2022 after revealing she earns up to 250 million Colombian pesos per month (~$60K+ USD) from content creation.
Part of the Medellín influencer scene alongside La Liendra and others, she was Miss Teen Colombia 2021 (Princess). She continues to grow her brand as one of the top 1% of entertainment creators in Colombia.
Notable achievements
- #28 in B-Fun 2025 Digital Influence Index
- 12.9M TikTok followers, 4.7M Instagram
- Miss Teen Colombia 2021 (Princess)
- Viral income disclosure (250M COP/month)
- Top 1% of entertainment creators in Colombia