Lulu 99 (Luisa María Restrepo) is a Colombian youtuber, content creator, musical artist. Colombian YouTuber who launched her channel at age 12 and won Best Young YouTuber at Kids Choice Awards Colombia 2017. Now based in Miami.
Early life and background
Luisa María Restrepo was born on August 15, 2002, in Medellín, Antioquia, Colombia. She launched her YouTube channel in 2015 at just 12 years old.
Career
Lulu 99 is a Colombian YouTuber who launched her channel in 2015 at age 12, known for vlogs, challenges, comedy, and beauty content. She won "Best Young YouTuber" at the Kids Choice Awards Colombia 2017.
Ranked #22 in the B-Fun 2025 Digital Influence Index with 13M+ YouTube subscribers, she has grown into a multi-platform creator with significant presence on TikTok and Instagram.
Beyond content creation, she is an aspiring musical artist who has released several singles. She migrated from Colombia to Miami, where she continues creating content. She has a collaborative couples channel "MaiLu" with partner The Maiking and overcame epilepsy from a childhood car accident.
Notable achievements
- #22 in B-Fun 2025 Digital Influence Index
- 13M+ YouTube subscribers
- Kids Choice Awards Colombia winner (2017)
- Started YouTube channel at age 12
- Musical artist with released singles
- Collaborative couples channel 'MaiLu'