Jash (Jean Carlo León) is a Colombian model, content creator, tiktoker. Colombian model and content creator who transitioned from viral TikTok videos to high-fashion modeling for luxury brands like Prada, Gucci, and Dsquared2.
Early life and background
Jean Carlo León was born on September 3, 1996, in Cúcuta, Norte de Santander, Colombia. Standing at 1.92m, his striking appearance would later open doors in the fashion industry.
Career
Jash, known as @jashlem, is a Colombian model and content creator who transitioned from viral TikTok videos to high-fashion modeling. Standing at 1.92m, he has walked for luxury brands including Dsquared2, Prada, Gucci, Hugo Boss, and Ferrari.
Ranked #5 in the B-Fun 2025 Digital Influence Index with 191 million multi-platform followers, Jash has become one of Colombia's most internationally recognized digital talents. Managed by IMG Models, he debuted at Milan Fashion Week and has become a reference for male style and luxury.
His content features lip-sync, fashion, and lifestyle content with impeccable visual production. With 69% female audience and engagement rate above 13.9, he has successfully bridged the gap between digital content creation and high fashion.
Notable achievements
- #5 in B-Fun 2025 Digital Influence Index
- 191 million multi-platform followers
- IMG Models talent
- Milan Fashion Week debut for Dsquared2
- Campaigns for Prada, Gucci, Hugo Boss, Ferrari
- Nominated for TikToker of the Year at MTV MIAW 2019
- 69% female audience, engagement rate above 13.9